3/26/2023 0 Comments Tforce trackingUPS began repainting existing tractors and purchasing new vehicles with the UPS trademark Pullman brown on the bottom, a gold line near the center of the tractor, and a gray ("reminiscent of the Overnite gray" according to UPS) for the upper color. Starting in April, some drivers started wearing UPS-branded uniforms. In March 2006, UPS announced the rebranding of both companies' services to UPS Freight. Immediately after acquisition, the logos on the doors of the Overnite and Motor Cargo tractors were covered with signs showing the operator as UPS Freight. The two had been combined to create FedEx Freight in a bid to expand into the growing LTL market. FedEx had acquired Viking Freight, a west coast LTL carrier, as part of its 1998 purchase of Caliber System and in 2001 acquired American Freightways, an east coast LTL carrier. The acquisition of Overnite was partially a way for UPS to remain competitive against its largest rival, FedEx. On April 28, 2006, Overnite Transportation officially became UPS Ground Freight Inc. UPS intended to integrate the two to form a single network with three services: UPS Freight LTL, UPS Freight Truckload, and Specialty Solutions (offering services like trade show, temperature-controlled freight, etc.). Overnite offered LTL and truckload services nationwide and Motor Cargo operated regionally in the western US. UPS acquired Overnite and its subsidiary, Motor Cargo, on Augfor $1.25 billion. Clockwise from upper left: Box truck in UPS Freight livery in 2009, tractor in Overnite livery pulling UPS Freight-branded trailer in 2013, UPS Freight truck with Motor Cargo and Overnite trailers in 2016, Motor Cargo branded box truck in 2016. According to Union Pacific, Overnite was profitable on revenue of $1.33 billion in 2002 having benefited from the bankruptcy of Consolidated Freightways. By this time, Overnite was a nationwide LTL carrier employing over 14,400 mostly non-union employees and operating more than 6,000 tractors and 21,000 trailers. In 2003, Union Pacific spun Overnite off via an IPO. This gave Overnite the ability to offer national linehaul services by interlining with Motor Cargo. Overnite expanded west in 2001 with its $80 million purchase of Salt Lake City-based western regional LTL carrier, Motor Cargo Industries. This led to Overnite officially starting a truckload “special services” division in 1993. Specifically, on an ad hoc basis as part of final mile services for UP loads of auto parts to GM and Ford. The company had historically focused on LTL services but following the UP acquisition it began to haul truckloads as well. Cochrane remained with the company as chairman until 1990. In 1986, Cochrane sold Overnite to the Union Pacific Corporation (parent company of the Union Pacific Railroad) for $1.2 billion. primarily in the Great Lakes, Northeast, and Southeast but already had four terminals in California. By the mid-1980s, Overnite operated in 33 states plus Washington, D.C. In 1982, Overnite received authorization to operate in all 48 states of the contiguous US allowing it to grow outside its home market in Virginia. Through the 1960s, 1970s, and 1980s Overnite grew through acquisition of smaller carriers or the assets of bankrupt competitors. The boycott led Overnite to sue the Teamsters for lost business eventually winning a $900,000 judgement. The Teamsters later organized a boycott of Overnite's freight by a number of other carriers prompting the Interstate Commerce Commission (ICC) to grant Overnite temporary authorization to deliver freight outside its own routes. Over 1,400 employees picketed terminals in Georgia, North Carolina, South Carolina, and Virginia. Ĭochrane and Overnite became known for a strong anti-union stance despite a 1959 Teamsters picketing of a number of companies in North Carolina, including Overnite. The company went public in 1957 and was listed on the New York Stock Exchange in 1962. During World War II, Overnite provided transportation for the U.S. Overnite saw steady growth in its early years fueled in part by contracts with Philip Morris and R. Initially, the Overnite fleet consisted of one tractor, one trailer, and one straight truck. Harwood Cochrane founded the Overnite Transportation Company. TForce Freight traces its history back to 1935 when J. Logo of Overnite Transportation Company Foundation as Overnite Transportation
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